Real Madrid and Portuguese footballer Cristiano Ronaldo has retained top spot as world’s most popular athlete for a third straight year.
Ronaldo, a five-time Ballon d’Or winner, was named the most popular athlete in the world on the basis of his social media following, endorsement deals and search score.
Three-time NBA champion Lebron James retained his second spot on the list, while Messi came third on the back of his ninth league title with Barcelona.
World Fame 100 is here: ESPN's annual ranking of the biggest names in sports.
— ESPN FC (@ESPNFC) May 23, 2018
Brazil’s Neymar, who became the world’s most expensive footballer after his 222 million euros ($261.6 million) move from Barcelona to Paris St Germain last August, took the fourth spot.
Swiss Roger Federer, one of the most decorated players in tennis history, came fifth ahead of NBA star Kevin Durant and Spanish rival Rafa Nadal.
American tennis icon Serena Williams replaces former UFC fighter Ronda Rousey as the most famous female athlete, with twelve women making the 2018 list compared to eight last year.
WORLD FAME TOP 30
- 1. Cristiano Ronaldo (football)
- 2. LeBron James (basketball)
- 3. Lionel Messi (football)
- 4. Neymar (football)
- 5. Roger Federer (tennis)
- 6. Tiger Woods (golf)
- 7. Kevin Durant (basketball)
- 8. Rafael Nadal (tennis)
- 9. Stephen Curry (basketball)
- 10. Phil Mickelson (golf)
- 11. Virat Kohli (cricket)
- 12. Serena Williams (tennis)
- 13. Novak Djokovic (tennis)
- 14. Floyd Mayweather (boxing)
- 15. Rory McIlroy (golf)
- 16. Jordan Spieth (golf)
- 17. Sun Yang (swimming)
- 18. Conor McGregor (MMA)
- 19. Gareth Bale (football)
- 20. MS Dhoni (cricket)
- 21. Maria Sharapova (tennis)
- 22. Mesut Ozil (football)
- 23. James Rodriguez (football)
- 24. James Harden (basketball)
- 25. Zlatan Ibrahimovic (football)
- 26. Wayne Rooney (football)
- 27. Kyrie Irving (basketball)
- 28. Andres Iniesta (football)
- 29. Paulo Dybala (football)
- 30. Rohit Sharma (cricket)